AI access report

moloco.com

Open to answer engines, blocks 1 training crawlers, publishes llms.txt.

3 failing 5 partial 19 passing Scanned 2 hours ago · 2 scans on record

Reach

38.7 / 40

Whether AI crawlers and answer-engine fetchers are permitted to request the page at all, in robots.txt, in robots directives, and at the edge.

Readability

23.4 / 25

Whether a fetcher that does not execute JavaScript receives the actual content, in markup an extractor can segment.

Structure

19 / 20

Machine-readable markup that states the page's type, entities, canonical URL, and discrete facts instead of leaving them to be inferred.

Attribution

6 / 15

Signals that let an answer engine name the author, date the content, resolve the publisher, and cite it under known terms.

Who is allowed to read this site 0 of 24 answer engines blocked

Crawler	Operator	Uses content for	robots.txt	Live request
GPTBot Crawls content that may be used to train OpenAI's generative AI foundation models.	OpenAI	Model training	allowed	served 200
OAI-SearchBot Indexes pages so they can be surfaced and cited in ChatGPT search results, not for training.	OpenAI	Answer index	allowed	served 200
ChatGPT-User Fetches a page when a ChatGPT user or GPT Action asks for it; user-initiated, so robots rules may not apply.	OpenAI	Live retrieval	allowed	not probed
OAI-AdsBot Visits pages submitted as ChatGPT ads to check policy compliance and ad relevance; not used for model training.	OpenAI	Live retrieval	allowed	not probed
ClaudeBot Collects web content that may contribute to training Anthropic's models; honors Crawl-delay.	Anthropic	Model training	allowed	served 200
Claude-User Retrieves pages on demand when a Claude user's question needs live web content.	Anthropic	Live retrieval	allowed	not probed
Claude-SearchBot Indexes content to improve the relevance and accuracy of Claude's search results.	Anthropic	Answer index	allowed	not probed
anthropic-ai Legacy token widely blocked for Anthropic training; Anthropic now documents ClaudeBot, Claude-User and Claude-SearchBot.	Anthropic	Model training	allowed	not probed
Google-Extended Control token with no user agent of its own; governs Gemini training and grounding use of Googlebot data.	Google	Model training	allowed	not probed
Googlebot Crawls and renders pages for Google Search, Images, Video, News and Discover.	Google	Answer index	allowed	not probed
Googlebot-News Robots token controlling Google News inclusion; crawling itself uses the Googlebot user agents.	Google	Answer index	allowed	not probed
Google-CloudVertexBot Crawls sites at a site owner's request to build Vertex AI agents; no effect on Google Search.	Google	Live retrieval	allowed	not probed
GoogleOther Generic Google crawler used by product teams for one-off fetches such as internal research and development.	Google	Model training	allowed	not probed
Applebot Crawls for Siri, Spotlight and Safari search; falls back to Googlebot rules and ignores Crawl-delay.	Apple	Answer index	allowed	not probed
Applebot-Extended Control token with no user agent; disallowing it excludes crawled content from Apple foundation model training.	Apple	Model training	allowed	not probed
Bingbot Indexes pages for Bing search and the Copilot answers that are grounded in the Bing index.	Microsoft	Answer index	allowed	not probed
msnbot Legacy Microsoft search crawler token still honored alongside bingbot.	Microsoft	Answer index	allowed	not probed
PerplexityBot Indexes and links pages in Perplexity search results; not used to collect foundation model training data.	Perplexity	Answer index	allowed	served 200
Perplexity-User ignores robots Fetches a page for a specific user question; Perplexity documents that it generally ignores robots.txt.	Perplexity	Live retrieval	allowed	not probed
Meta-ExternalAgent Crawls the web to train Meta's foundation AI models and to index content directly into products.	Meta	Model training	allowed	not probed
Meta-ExternalFetcher ignores robots Fetches individual links for agentic AI tasks; Meta documents that it may bypass robots.txt.	Meta	Live retrieval	allowed	not probed
FacebookBot Crawls public pages to improve language models behind Meta's speech recognition technology.	Meta	Model training	allowed	not probed
Meta-WebIndexer Indexes pages so Meta AI can cite and link them in its search answers.	Meta	Answer index	allowed	not probed
Meta-ExternalAds Crawls the web to improve Meta's advertising and other business products and services.	Meta	Model training	allowed	not probed
facebookexternalhit ignores robots Fetches shared links for Facebook, Instagram and Messenger previews; may bypass robots.txt for integrity checks.	Meta	Live retrieval	allowed	not probed
Bytespider ignores robots Downloads content to train ByteDance LLMs and is widely reported to ignore robots.txt directives.	ByteDance	Model training	blocked Disallow: /	not probed
TikTokSpider ignores robots Fetches shared URLs for TikTok link previews and feeds; not expected to follow robots.txt.	ByteDance	Live retrieval	allowed	not probed
Amazonbot Crawls for Amazon product and Alexa answers and may use the content to train Amazon AI models.	Amazon	Model training	allowed	not probed
Amzn-SearchBot Indexes content for Amazon search experiences such as Alexa; does not crawl for generative AI training.	Amazon	Answer index	allowed	not probed
Amzn-User ignores robots Fetches live pages to answer a user's Alexa question; Amazon documents it may not follow all robots.txt rules.	Amazon	Live retrieval	allowed	not probed
CCBot Builds the open Common Crawl web archive, a common source of LLM pretraining corpora.	Common Crawl Foundation	Archive	allowed	not probed
Diffbot Extracts structured page data for Diffbot's knowledge graph, which is licensed to AI customers.	Diffbot	Model training	allowed	not probed
omgili Collects forum, news and blog content that Webz.io sells as web data feeds, including for AI training.	Webz.io	Model training	allowed	not probed
omgilibot Legacy Omgili search crawler token still blocked alongside the current omgili agent.	Webz.io	Model training	allowed	not probed
AI2Bot Collects web text for Ai2's open datasets used to train open language models such as OLMo.	Allen Institute for AI	Model training	allowed	not probed
cohere-ai Retrieves pages to answer user-initiated prompts in Cohere's enterprise AI products.	Cohere	Live retrieval	allowed	not probed
cohere-training-data-crawler Downloads training data for the large language models behind Cohere's enterprise AI products.	Cohere	Model training	allowed	not probed
MistralAI-User Fetches pages on demand so Mistral's Vibe assistant can answer a question with live, cited web content.	Mistral AI	Live retrieval	allowed	not probed
MistralAI-Index Indexes content for Mistral search behind Vibe answers; not used for generative AI training.	Mistral AI	Answer index	allowed	not probed
MistralAI-Training Crawls web content to build datasets for training Mistral's generative AI models.	Mistral AI	Model training	allowed	not probed
DuckAssistBot Crawls pages in real time for DuckDuckGo's cited AI-assisted answers; not used for model training.	DuckDuckGo	Live retrieval	allowed	not probed
YouBot Indexes pages for You.com search results and the AI answers built on that index.	You.com	Answer index	allowed	not probed
PanguBot Collects web content used to train Huawei's PanGu family of large models.	Huawei	Model training	allowed	not probed
Timpibot Crawls pages for Timpi's decentralized index, which is also used as LLM training data.	Timpi	Model training	allowed	not probed
ImagesiftBot Downloads public images plus surrounding text to build ImageSift's searchable image index.	ImageSift (Hive)	Model training	allowed	not probed
Kangaroo Bot Scrapes site content into datasets used to train the Kangaroo LLM.	Kangaroo LLM	Model training	allowed	not probed
SemrushBot-OCOB Crawls pages to feed Semrush's ContentShake AI writing tool.	Semrush	Model training	allowed	not probed
Scrapy Generic scraping framework often used to build AI training datasets; obeys robots.txt only when ROBOTSTXT_OBEY is on.	Zyte (open-source framework)	Model training	allowed	not probed

Two of these columns matter differently. robots.txt is what the site declares. Live request is what actually happened when we sent a real request using that crawler's user agent from a datacentre IP, which is how edge blocking, rate limits and challenge pages show up even when robots.txt looks permissive.

Reach 38.7 / 40

Training crawlers are disallowed for this path

Blocked by robots.txt: Bytespider.

Why it matters. GPTBot, ClaudeBot, and CCBot collect pages into pretraining corpora, and Google-Extended and Applebot-Extended are opt-out tokens that govern whether already-crawled pages may be used for Gemini and Apple Intelligence. Disallowing them removes your text from the corpora models generalise from, which is a policy choice, not a bug.
Fix. Decide this deliberately rather than by inheriting a template. If you want your content in model weights, remove the `Disallow: /` groups for `GPTBot`, `ClaudeBot`, `CCBot`, `Google-Extended`, and `Applebot-Extended`. If you do not, keep those groups but scope them to the paths that matter and leave retrieval fetchers untouched, because `Google-Extended` and `Applebot-Extended` only control training use and never affect search or answer citation. Record the decision somewhere durable so the next robots.txt edit does not silently reverse it.

# Opt out of model training only.
User-agent: GPTBot
User-agent: ClaudeBot
User-agent: CCBot
User-agent: Google-Extended
User-agent: Applebot-Extended
Disallow: /

Reference

8 pt

robots.txt sets Crawl-delay, which most fetchers ignore

Crawl-delay of 5s is declared. Large crawlers may fetch only a few pages per hour, or ignore the directive entirely.

Why it matters. `Crawl-delay` is not in RFC 9309. Googlebot and OpenAI's fetchers ignore it, while some retrieval agents that do honour it will space requests seconds apart, which can exceed an answer engine's fetch timeout and leave the page uncited.
Fix. Remove `Crawl-delay` and handle load at the edge instead, with caching and rate limiting keyed on the client. If crawl volume is the real problem, cache HTML at your CDN so repeat fetches never reach the origin. Keep the file to standard directives (`User-agent`, `Allow`, `Disallow`, `Sitemap`) so parser behaviour is predictable.

# Remove non-standard throttling directives:
# Crawl-delay: 10

User-agent: *
Allow: /

Reference

2 pt

✓

Answer-engine fetchers are allowed to retrieve and cite this page

All 24 answer-engine fetchers are allowed to retrieve pages for citation.

12 pt

✓

AI user agents receive the same 200 response as browsers

Live requests as 4 AI user agents were served normally.

6 pt

✓

No blanket disallow applies to this path

The wildcard group does not disallow the entire site.

5 pt

✓

robots.txt served as plain text with a 200 response

robots.txt served, 3372 bytes, 69 group(s).

3 pt

✓

Page is indexable, with no noindex directive

No noindex directive on the homepage.

2 pt

✓

Full-length snippet extraction is permitted

Snippets are not restricted by meta tags.

1 pt

✓

X-Robots-Tag header is absent or permissive

No restrictive X-Robots-Tag header.

1 pt

Readability 23.4 / 25

Visible text is a small fraction of the HTML payload

Text is 4.7% of the 106 KB document; 26 KB is inline script.

Why it matters. Extractors strip scripts, styles, and wrapper markup before passing text to a model, and a page where content is a small fraction of the payload loses more of it to boilerplate removal. Inline JSON state blobs and deeply nested wrappers also push real text past the truncation limit of a retrieval context.
Fix. Move inline hydration state and large inline scripts out of the document, or fetch them after load instead of embedding them. Flatten wrapper `div` trees and let semantic elements carry the content, and keep utility-class soup out of the article body. Serve the same text without the boilerplate at a stable URL if you need a clean extraction target.

4 pt

✓

Substantive text is present in the server-rendered HTML

749 words of text are present in the raw HTML. Most AI fetchers do not run JavaScript.

9 pt

✓

Primary content is wrapped in a semantic landmark

A <main> landmark marks the primary content.

3 pt

✓

Headings form a single, ordered outline

1 H1 and 6 headings total.

3 pt

✓

Title is unique and describes the page in specific terms

Title is 59 characters: "AI-powered Performance Advertising at Global Scale | Moloco"

3 pt

✓

Meta description provides an author-written summary

Meta description is 173 characters.

2 pt

✓

Document language is declared on the html element

Declared language: en.

1 pt

Structure 19 / 20

✗

Facts are only in prose, with no list or table structure

0 tables, 0 lists, 0 code blocks, 0 question headings.

Why it matters. Lists, tables with header cells, and definition lists survive HTML-to-text conversion as discrete rows a model can lift into an answer verbatim. The same facts written as a paragraph, or laid out with positioned `div`s, lose their row and column relationships during extraction.
Fix. Put specifications, comparisons, pricing, and steps into real `<table>` markup with `<caption>` and `<th scope>`, or into `<ul>`, `<ol>`, and `<dl>` elements. Do not simulate tables with `div` grids, and avoid images of tables, which carry no extractable text. Keep one fact per row or list item so a chunk stays meaningful on its own.

<table>
  <caption>AI fetcher purposes</caption>
  <thead>
    <tr><th scope="col">User agent</th><th scope="col">Purpose</th></tr>
  </thead>
  <tbody>
    <tr><td>GPTBot</td><td>Model training</td></tr>
    <tr><td>OAI-SearchBot</td><td>Retrieval and citation</td></tr>
  </tbody>
</table>

Reference

1 pt

✓

Page ships JSON-LD structured data

13 JSON-LD node(s): Organization, ImageObject, Brand, Offer, SoftwareApplication.

7 pt

✓

Structured data uses a specific type that matches the page

Recognized types: organization, softwareapplication.

4 pt

✓

JSON-LD parses cleanly with recognised schema.org terms

All JSON-LD blocks parse cleanly.

3 pt

✓

Page declares a self-referential canonical URL

Canonical: https://www.moloco.com/

3 pt

✓

XML sitemap is declared in robots.txt and returns 200

Sitemap found at /sitemap.xml (410 URLs on the first document).

2 pt

Attribution 6 / 15

✗

No machine-readable author is attached to the page

No author or Person entity, which weakens the authority signals answer engines use.

Why it matters. An `author` property in structured data is what lets an answer engine name a person or organisation as the source and link the byline to a stable profile. A byline that exists only as styled text is not reliably associated with the document during extraction.
Fix. Add an `author` property to the page's `Article`, `BlogPosting`, or `NewsArticle` node, typed as `Person` or `Organization`, with a `name` and a `url` pointing at a real profile page. Give each author a stable `@id` and reuse it across posts so the entity consolidates. Keep the visible byline identical to the structured value, and avoid generic names such as "Admin" or "Staff Writer" where a real author exists.

{
  "@context": "https://schema.org",
  "@type": "BlogPosting",
  "headline": "Allow AI answer engines in robots.txt",
  "author": {
    "@type": "Person",
    "@id": "https://example.com/authors/dana-reyes#person",
    "name": "Dana Reyes",
    "url": "https://example.com/authors/dana-reyes",
    "jobTitle": "Infrastructure Engineer",
    "sameAs": ["https://github.com/danareyes"]
  }
}

Reference

3 pt

✗

No machine-readable published or modified date

No publication or modification dates in structured data.

Why it matters. Answer engines prefer recent sources for questions about current state and use `dateModified` to decide whether a cached copy needs refetching. With no machine-readable date the page is treated as undated and loses to competitors that publish one.
Fix. Publish `datePublished` and `dateModified` in the page's structured data as ISO 8601 values with a timezone offset. Update `dateModified` only when the content actually changes, since bumping it on every deploy trains crawlers to ignore it. Mirror the value in a visible `<time datetime>` element so the rendered text and the metadata agree, and keep the sitemap `lastmod` consistent with it.

<time datetime="2026-08-04T14:20:00-04:00">Updated August 4, 2026</time>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Allow AI answer engines in robots.txt",
  "datePublished": "2026-02-11T09:00:00-05:00",
  "dateModified": "2026-08-04T14:20:00-04:00"
}
</script>

Reference

3 pt

No /llms.txt index of canonical pages

/llms.txt is present but malformed: No H1 title line (`# Project name`); No blockquote summary line (`> one-line description`).

Why it matters. `/llms.txt` is a markdown file that points an assistant at the canonical pages for a site, so retrieval does not depend on which page a search happened to return. Its format is fixed: one `#` title, a `>` blockquote summary, then `##` sections of markdown links with short notes.
Fix. Publish `/llms.txt` as `text/plain` markdown: an `#` H1 with the project name, a `>` blockquote summary, optional plain paragraphs of context, then `##` sections whose bullets are `[title](absolute-url): note`. Link the pages you want quoted, put lower-priority links under an `## Optional` section, and prefer URLs that also serve clean markdown. Keep it generated from the same source as your sitemap so it does not drift, and remember it is a hint for assistants, not an access control mechanism.

# Example

> Example publishes reference documentation for the Widget API and guides for
> configuring crawler access.

Prefer the pages below over search results; each URL is canonical.

## Docs

- [Widget API reference](https://example.com/docs/api): endpoints, auth, limits.
- [Quickstart](https://example.com/docs/quickstart): first request in five minutes.

## Policies

- [Crawler policy](https://example.com/legal/crawlers): which agents we allow.

## Optional

- [Changelog](https://example.com/changelog): dated release notes.

Reference

4 pt

No machine-readable license or usage terms for the content

No licence declaration, so reuse terms are ambiguous.

Why it matters. A `license` property, or a linked terms page, states the reuse conditions in a place a crawler can read, rather than leaving them to be inferred. Where terms are unstated, some pipelines default to the more restrictive handling, which reduces how much of the text is quoted.
Fix. Add a `license` property to the page's structured data pointing at a specific license URL, such as a Creative Commons deed or your own terms page, and add `rel="license"` on the visible link. Use `usageInfo` for conditions that are not a standard license, such as attribution wording or an API-only clause. State the terms once, at a stable URL, and reference it from every page rather than restating it per template.

<a rel="license" href="https://creativecommons.org/licenses/by/4.0/">CC BY 4.0</a>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Allow AI answer engines in robots.txt",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "usageInfo": "https://example.com/legal/content-reuse",
  "creditText": "Example, crawlcensus research desk"
}
</script>

Reference

2 pt

✓

Organization entity declares the publisher and its identifiers

Organization entity with sameAs links is present.

3 pt

Evidence raw measurements

robots.txt

Size: 3,372 bytes
Groups: 69
Sitemaps: https://www.moloco.com/sitemap.xml

View the file as our crawler received it

User-agent: *

# Duplication and Query Strings
Disallow: /*page=*
Disallow: /search?query=*
Disallow: /*?edit*
Disallow: /*category=*
Disallow: /*interested_in_solution*
Disallow: /*?lang=*
Disallow: /*?r=0
Disallow: /*sort_by=*
Disallow: /*filter_by=*
Disallow: /*ticket_form_id=*
Disallow: *?page_id=
Disallow: *_page=

# Attachments
Disallow: /hc/article_attachments/

# Marketing Pages
Disallow: /*/landing-pages/*

#Other pages
Disallow: */untitled
Disallow: */dpa-mcm/*
Disallow: */dpa-dsp/*
Disallow: */dpa-sdk/*
Disallow: */dpa-agency/*
Disallow: */sronlineterms/*
Disallow: */generalterms-ma/*
Disallow: */content-guideline-ads/*
Disallow: */content-guideline-ads-rmg/*

# Known Scraper Bots
User-agent: Teleport
Disallow: /

User-agent: WebZIP
Disallow: /

User-agent: CherryPicker
Disallow: /

User-agent: ERNIE-Bot
Disallow: /

User-agent: BlowFish/1.0
Disallow: /

User-agent: grub
Disallow: /

User-agent: Bytespider
Disallow: /

User-agent: SiteSnagger
Disallow: /

User-agent: Titan
Disallow: /

User-agent: Barkrowler
Disallow: /

# Malicious Bots
User-agent: 008
Disallow: /

User-agent: Alexibot
Disallow: /

User-agent: BackDoorBot/1.0
Disallow: /

User-agent: Bullseye/1.0
Disallow: /

User-agent: ExtractorPro
Disallow: /

User-agent: Kenjin Spider
Disallow: /

User-agent: WWW-Collector-E
Disallow: /

# High-Risk Regional Bots
User-agent: Sogou
Disallow: /

User-agent: Yandex
Disallow: /

User-agent: Mail.RU_Bot
Disallow: /

User-agent: MegaIndex
Disallow: /

User-agent: Szukacz/1.4
Disallow: /

# Data Scraping Bots
User-agent: BotALot
Disallow: /

User-agent: Bullseye/1.0
Disallow: /

User-agent: BunnySlippers
Disallow: /

User-agent: BuiltBotTough
Disallow: /

User-agent: CheeseBot
Disallow: /

User-agent: Crescent
Disallow: /

User-agent: EroCrawler
Disallow: /

User-agent: Foobot
Disallow: /

User-agent: Harvest/1.5
Disallow: /

User-agent: InfoNaviRobot
Disallow: /

User-agent: JennyBot
Disallow: /

User-agent: Mister PiX
Disallow: /

User-agent: moget
Disallow: /

User-agent: NetAnts
Disallow: /

User-agent: NICErsPRO
Disallow: /

User-agent: ProPowerBot/2.14
Disallow: /

User-agent: Radiation Retriever
Disallow: /

User-agent: RepoMonkey
Disallow: /

User-agent: RepoMonkey Bait & Tackle/v1.01
Disallow: /

User-agent: True_Robot
Disallow: /

User-agent: URL_Spider_Pro
Disallow: /

User-agent: Web Image Collector
Disallow: /

User-agent: WebAuto
Disallow: /

User-agent: WebBandit
Disallow: /

User-agent: WebCopier
Disallow: /

User-agent: Website Quester
Disallow: /

User-agent: Webster Pro
Disallow: /

User-agent: WebStripper
Disallow: /

User-agent: Wget
Disallow: /

User-agent: Zeus
Disallow: /

# SEO Monitoring Bots - Set Crawl Delays
User-agent: dotbot
crawl-delay: 5

User-agent: Rogerbot
Crawl-delay: 5

User-agent: ia_archiver
Crawl-delay: 5

User-agent: MJ12bot
Crawl-delay: 5

User-agent: Xenu
Crawl-delay: 5

User-agent: AhrefsBot
Crawl-delay: 1

User-agent: CCBot
Crawl-delay: 5

User-agent: SemrushBot
Crawl-delay: 5

User-agent: DataForSeoBot
Crawl-delay: 5

User-agent: XoviBot
Crawl-delay: 5

User-agent: Screaming Frog SEO Spider
Crawl-delay: 1

User-agent: Keyword Density/0.9
Crawl-delay: 5

User-agent: LinkextractorPro
Crawl-delay: 5

User-agent: LinkScan/8.1a Unix
Crawl-delay: 5

User-agent: BLEXbot
Crawl-delay: 5

User-agent: spbot
Crawl-delay: 5

Sitemap: https://www.moloco.com/sitemap.xml

Machine-readable extras

llms.txt: malformed, 6,777 bytes, 1 links
ai.txt: absent
Sitemap: /sitemap.xml (410 URLs)
Feeds: none
Schema types: Organization, ImageObject, Brand, Offer, SoftwareApplication
Edge: Cloudflare
Final URL: https://www.moloco.com/
HTML size: 106 KB, 749 words of text

Publish the score free

Sites that score well embed the badge. It links back to this live report, which re-measures on every scan.

<a href="https://crawlcensus.com/site/moloco.com"><img src="https://crawlcensus.com/badge/moloco.com.svg" alt="AI access score for moloco.com" width="150" height="20"></a>

Track changes on this domain pro

Crawler policy is edited quietly. We re-scan monitored domains daily, keep the history, and email you the moment a crawler is blocked or unblocked, an llms.txt appears, or the score moves.

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