pair.com

Why it matters. Extractors strip scripts, styles, and wrapper markup before passing text to a model, and a page where content is a small fraction of the payload loses more of it to boilerplate removal. Inline JSON state blobs and deeply nested wrappers also push real text past the truncation limit of a retrieval context.
Fix. Move inline hydration state and large inline scripts out of the document, or fetch them after load instead of embedding them. Flatten wrapper `div` trees and let semantic elements carry the content, and keep utility-class soup out of the article body. Serve the same text without the boilerplate at a stable URL if you need a clean extraction target.

Why it matters. `/llms.txt` is a markdown file that points an assistant at the canonical pages for a site, so retrieval does not depend on which page a search happened to return. Its format is fixed: one `#` title, a `>` blockquote summary, then `##` sections of markdown links with short notes.
Fix. Publish `/llms.txt` as `text/plain` markdown: an `#` H1 with the project name, a `>` blockquote summary, optional plain paragraphs of context, then `##` sections whose bullets are `[title](absolute-url): note`. Link the pages you want quoted, put lower-priority links under an `## Optional` section, and prefer URLs that also serve clean markdown. Keep it generated from the same source as your sitemap so it does not drift, and remember it is a hint for assistants, not an access control mechanism.

# Example

> Example publishes reference documentation for the Widget API and guides for
> configuring crawler access.

Prefer the pages below over search results; each URL is canonical.

## Docs

- [Widget API reference](https://example.com/docs/api): endpoints, auth, limits.
- [Quickstart](https://example.com/docs/quickstart): first request in five minutes.

## Policies

- [Crawler policy](https://example.com/legal/crawlers): which agents we allow.

## Optional

- [Changelog](https://example.com/changelog): dated release notes.

Reference

Why it matters. An `author` property in structured data is what lets an answer engine name a person or organisation as the source and link the byline to a stable profile. A byline that exists only as styled text is not reliably associated with the document during extraction.
Fix. Add an `author` property to the page's `Article`, `BlogPosting`, or `NewsArticle` node, typed as `Person` or `Organization`, with a `name` and a `url` pointing at a real profile page. Give each author a stable `@id` and reuse it across posts so the entity consolidates. Keep the visible byline identical to the structured value, and avoid generic names such as "Admin" or "Staff Writer" where a real author exists.

{
  "@context": "https://schema.org",
  "@type": "BlogPosting",
  "headline": "Allow AI answer engines in robots.txt",
  "author": {
    "@type": "Person",
    "@id": "https://example.com/authors/dana-reyes#person",
    "name": "Dana Reyes",
    "url": "https://example.com/authors/dana-reyes",
    "jobTitle": "Infrastructure Engineer",
    "sameAs": ["https://github.com/danareyes"]
  }
}

Reference

Why it matters. A `license` property, or a linked terms page, states the reuse conditions in a place a crawler can read, rather than leaving them to be inferred. Where terms are unstated, some pipelines default to the more restrictive handling, which reduces how much of the text is quoted.
Fix. Add a `license` property to the page's structured data pointing at a specific license URL, such as a Creative Commons deed or your own terms page, and add `rel="license"` on the visible link. Use `usageInfo` for conditions that are not a standard license, such as attribution wording or an API-only clause. State the terms once, at a stable URL, and reference it from every page rather than restating it per template.

<a rel="license" href="https://creativecommons.org/licenses/by/4.0/">CC BY 4.0</a>

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Article",
  "headline": "Allow AI answer engines in robots.txt",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "usageInfo": "https://example.com/legal/content-reuse",
  "creditText": "Example, crawlcensus research desk"
}
</script>

Reference